The first clip is from the very first episode of the series, and shows Don Draper making a pitch for Lucky Strike Cigarettes: "Mad Men: It's Toasted."
The second shows a pitch for the Kodak Carousel: "Mad Men: Carousel."
As you watch the clips, consider how the use of a single word, or the choice of one word over another, can increase the persuasive appeal of an advertisement.
I thought the clips were interesting. I don't like how advertisers try to change our perceptions of different things and persuade us to believe something that’s not exactly true. For some reason this kind of reminded me of those high fructose corn syrup commercials, how there was the juice commercials saying because they didn’t have the HF corn syrup they were way better than the other ones. And then you had the other ones where a mom says to another mom not to give something to their kid because it has HF corn syrup and the other mom is like you’re crazy there’s nothing wrong with it. For a while I didn’t know which one I should believe. Basically it’s better to just not believe anything commercials say, which is really sad when you think about it, that all advertisers and ad agencies are full of lying conniving people, a lot putting stuff out there to purposely try to deceive you.
ReplyDelete-Ashleigh Saunders
These clips were a good reminder on how not to immediately fall into the traps of ads. Most of the time ads are beneficial, but sometime they are misleading. They are protected by the freedom of speech as well as we are, so we should raise awareness about flashy or misleading ads.
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